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Unknown Pleasures is a 2002 Chinese film directed by Jia Zhangke, starring Wu Qiong, Zhao Weiwei and Zhao Tao as three disaffected youths living in Datong in 2001, part of the new "Birth Control" generation. Fed on a steady diet of popular culture, both Western and Chinese, the characters of Unknown Pleasures represent a new breed in the People's Republic of China, one detached from reality through the screen of media and the internet.