AllMovie

THE RISE AND FALL OF LULAROE shines a light on present day LuLaRoe at the company’s most recent incentive trip in Cancun, Mexico called LuLaRoe D.R.E.A.M 2021. Here, we meet LuLaRoe’s first ever retailer and see that the company is still going strong, despite the growing community of Facebook activists, including former customers and retailers, who are determined to stop at nothing to take down the organization. Experts in the documentary reflect on how LuLaRoe seduced thousands of recruits, some of whom ended up risking their homes, their bank accounts, and their relationships with close family and friends - all in an effort to be their own boss by selling LuLaRoe leggings. The film explores the psychological techniques used by multi-level marketers, and how the company harnessed the full power of social media to onboard a massive pool of retailers.