Ken Annakin's large-canvas comedy Those Magnificent Men in Their Flying Machines is set in 1910. In order to boost circulation of his newspaper, Lord Rawnsley (Robert Morley) offers 10,000 pounds to the first person who can fly across the English Channel. A huge number of hopefuls enter the contest, including the scheming Sir Percy Ware-Armitage (Terry-Thomas), who, with the help of his henchman Courtney (Eric Sykes), attempts to sabotage the other entries. There is also a love triangle featuring Orvil Newton (Stuart Whitman) and Richard Mays (James Fox) competing for the heart of Patricia Rawnsley (Sarah Miles).