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This western saga finds Jess Wade (Elvis Presley) as a reformed gunfighter who is stalked and captured by his former band of outlaws. Vince (Victor French) is the heavy who orders Jess' cheek to be branded with a hot iron. The gang terrorizes a small town by threatening to use a gold-plated and jewel-encrusted Mexican cannon on the innocent population. Presley sings only one song (the title track) in the last dramatic role of his career. The feature has the look and feel of the popular spaghetti westerns of the time. This routine western would be followed by the truly gaugeable The Trouble With Girls and Change Of Habit. Presley revived his live performing career soon after the forgettable last two films and continued touring until his death on August 16th, 1977.